Pradhan Mantri Bhartiya Janaushadhi Pariyojana

Quality Medicines Available At Affordable Prices For All

Making quality medicines available at affordable prices for all, particularly the poor and disadvantaged, through exclusive outlets Jan Aushadhi Medical store so as to reduce out of pocket expenses in healthcare.

Mission & Vision

Mission

Create awareness among public regarding generic medicines.
Create demand for generic medicines through medical practioners.
Create awareness through education and awareness program that high price need not be synonymous with high quality.
Provide all the commonly used generic medicines covering all the therapeutic groups.
Provide all the related health care products too under the scheme.

Vision

To bring down the healthcare budget of every citizen of India through providing Quality generic Medicines at Affordable Prices.

Benefits of the Jan Aushadhi Campaign

The Jan Aushadhi initiative will make available quality drugs at affordable prices through dedicated stores selling generic medicines which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs.

Promote greater awareness about cost effective drugs and their prescription.
Make available unbranded quality generic medicines at affordable prices through public-private partnership.
Encourage doctors, more specifically in government hospital to prescribe generic medicines.
Enable substantial savings in health care more particularly in the case of poor patients and those suffering from chronic ailments requiring long periods of drug use.

Salient features of the Scheme

Ensure access to quality medicines
Extend coverage of quality generic medicines so as to reduce the out of pocket expenditure on medicines and thereby redefine the unit cost of treatment per person
Create awareness about generic medicines through education and publicity so that quality is not synonymous with only high price
A public programme involving Government, PSUs, Private Sector, NGO, Societies, Co-operative Bodies and other Institutions
Create demand for generic medicines by improving access to better healthcare through low treatment cost and easy availability wherever needed in all therapeutic categories.